technology

Nike buys virtual sneaker maker RTFKT

Nike buys virtual sneaker maker RTFKT

Nike announced on Tuesday that it has acquired virtual sneaker maker RTFKT for an undisclosed amount. Founded in 2020, RTFKT (pronounced artefact) was valued at $33.3 million after it raised an $8 million seed round back in May led by Andreessen Horowitz. Nike had earlier filed seven requests in US for trademarks in categories including downloadable virtual goods..

technology 2021-12-14 Inshorts