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PepsiCo India launches new campaign for its energy drink Sting

PepsiCo India launches new campaign for its energy drink Sting

  • NEW DELHI : PepsiCo India’s energy drink Sting has launched a new campaign that is an extension of its ‘Energy Bole Toh Sting’ tagline in a new television commercial featuring brand ambassador Akshay Kumar
  • This, the company said, will expand the brand’s footprint, engage the youth and encourage audiences to maximise on each moment that they live
  • Vineet Sharma, category director for Mountain Dew & Sting at the soft drink conglomerate said, “We are thrilled to unveil our first-ever television campaign with the actor
  • The film is an interesting and fun take on electrifying moments and we are confident that it will resonate strongly with our younger consumers across the country
  • The ad showcases the actor in good spirits buying a bottle of the energy drink in a market when the exchange at the shop is interrupted with a loud noise
  • The camera turns towards a larger-than-life gorilla stomping its way towards the city
  • With chaos spreading and the public rushing for cover, a girl cheekily approaches the actor amid the madness and requests him to click a photo of her with the gorilla
  • The actor makes the most of the moment by carrying her on his back and races up to the top of the building in a bid to catch the gorilla’s face for the picture
  • Impressed by his quick thinking, the girl ends up taking a selfie with the actor and the gorilla
  • In a statement, Akshay Kumar said, “This commercial is a playful and quirky representation of the ’Energy Bole Toh Sting’ catchphrase
  • It is a pleasure to join fans and I’m excited for them to see me in this quirky new avatar
  • The ad will be featured across TV, digital, outdoor, and social media with a 360-degree campaign
  • According to Mordor Intelligence, Indias energy drink market is projected to grow at a CAGR of 9
  • 22% till 2025
  • Revenue from the energy drinks market is expected to reach $37
  • 15 million by 2022
  • The report added that the Indian energy drink market is witnessing a fast growth leading to fiery competition
  • Yet, the market is dominated by a few international brands
  • Red Bull is the market leader currently
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specials 2022-02-18 Livemint