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TruNativ combats Protein Deficiency through ‘Everyday Protein’

TruNativ combats Protein Deficiency through ‘Everyday Protein’

It won’t be wrong to say that Indians are inborn foodies and Indian cuisine is popular throughout the world for its vibrant flavors, delectable spices, and fresh herbs. However, when it comes to the daily diet, it is crucial to have a perfect balance between eating delicious and spicy food as well as consuming food that is rich in all necessary nutrients. It is no military secret that Protein is the most essential nutrient that our body needs but it somehow finds difficulty in making it into daily diets. This has led to countrywide nutrient deficiency. One major reason people avoid protein intake is that people find food items rich in protein less delicious. Altering the change, TruNativ, an innovative nutrition FMCG company, is making people fall in love with protein with its new product ‘Everyday Protein.’ According to the National Sample Survey 2011-12, there has been a sharp decline in the per capita protein consumption in both urban (4 percent) and rural (11 percent) areas. Indian diets are predominantly cereal-based, and 60 percent of protein is derived from cereals that have poor digestibility and quality. TruNativ, which is emerging as one of the leading Fast-Moving Consumer Goods (FMCG) companies, has brought forth a new protein powder ‘Everyday Protein’ that ensures you don’t miss out on the required protein. The product is specially manufactured keeping in mind the Indian household cooking style. ‘Everyday Protein’ stands out against the plethora of other protein powders in the market because of the fact that it is a heat-stable protein powder that can be used in cooking and baking without even tampering with the taste and quality of the dish. Moreover, the product is a natural, healthy, and convenient way to add an extra boost of protein to your diet and can be added with normal meals like roti, parathas, and idlis. Whats special about ‘Everyday Protein’ is that it can be added to the batter of the cake or cookies giving it a delicious taste as well as making it rich in protein. The product is cent percent organic and formulated meticulously after a thorough study and research. Speaking about the idea to come up with the much-needed product, TruNativ founder and a visionary entrepreneur, Pranav Malhotra says, “Well, a lot of reports and surveys seem to suggest that people in India largely prefer tasty food rather than opting for healthy food and we, at TruNativ aims to combine both of them together. This is the reason we came up with Everyday Protein, which not only provides you the requisite protein but also gives you the taste that you look for. It is convenient to use, easy to digest, and boosts your immune system and we are happy to have got such a good response from the people. TruNativ is currently importing certified and traceable protein from the USA and Ireland. They are offering a whopping 10% discount on your first order as well as providing you free delivery if you purchase products above ₹500. They currently have Everyday Protein available in two different sizes- 400 gms and 900 gms and can be purchased online through their website. The product is the need of the hour for Indians to combat the protein deficiency that has engulfed a large number of the people of the nation. Disclaimer: This is a company press release. No HT journalist is involved in creation of this content. Download.

brand-post 2021-11-02 Livemint