brand-post

Sunny Kumar shares his experience on best & worst digital marketing tactics

Sunny Kumar shares his experience on best & worst digital marketing tactics

Digital marketing sounds incredibly promising but there are a lot of convolutions associated with its implementation. Novice marketers always have a tough time understanding what went wrong while other brands rush to take the opportunity and grab the maximum audience. Sunny Kumar has spent almost eight years in the digital marketing industry and clearly understands the issues that can impede the success of a digital marketing campaign. He has braved similar challenges with his blogging platform, TheWPX which is now an established blogging channel with thousands of engrossed readers eager to go through every post. Sunny Kumar shares his journey of pursuing digital marketing and says, “I didn’t know anything about digital marketing and was just focused on launching a blog, all by myself. While I was successful in deploying the blog site, the rest of the aspects of the blog were left unattended. I didn’t know about SEO, link building, page optimization, and Google EAT principles. I just published whatever I liked, whenever I liked without any prior research. It took me a little time to understand that traffic doesn’t come unless your website aligns well with the search engine algorithm. From there my interest in digital marketing piqued as began exploring on new methods to drive organic traffic to my blog. All the services that I offer are tried and perfected on my blog portal as well. Sunny Kumar slowly began offering his digital marketing services to businesses that were in dire need of a digital revamp. He helped resuscitate many business which were in dwindling shape and helped them find their desired audience with the help of intricately designed digital marketing campaigns. Slowly, he moved on to collaborate with bigger brands that needed a strong engagement on all social platforms. Now, Sunny Kumar has an active high-profile digital marketing client base who frequent his services to stay relevant in the market. Sunny Kumar shares the mistakes that many novice marketers commit in early stage of their career. He says, ‘The worst mistake is over-exaggerating the outcome and not delivering on those promises. Digital marketing is not woodoo that will make a brand soar high in just a few months. It takes years to build a reliable consumer base and even more to become prominent face in your niche. It would be best if everyone understood that digital marketing is purely methodical and aims to provide what customers need. Disclaimer: This is a company press release. No LM journalist is involved in creation of this content. Download.

brand-post 2021-11-03 Livemint