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Success story: Know how Ronak Chiripal is making Nandan Terry proud globally

Success story: Know how Ronak Chiripal is making Nandan Terry proud globally

Ronak Chiripal, CEO of Nandan Terry coming from family-owned business conglomerate The Chiripal Group, is one of the youngest achievers in the Indian business fraternity. Inspired by his familys experience in theTextile industry, gaining knowledge and experience from his family of running successful textile units, he decided to chart his own path and risked into new vertical of Terry Towels…thus beginning thejourney of Nandan Terry Limited.Having done his masters in Business Management from Syracuse University, New York, and armed with the confidence of controlling and managing raw material supply chains he put forth his plan of starting Terry Towel unit in front of his family elders, Mr. Brijmohan Chiripal, his father took his idea hands-on and allowed Ronak Chiripal to get the shape to his idea.Terry Towel industry is India was already established having key players and some others had the share of towel business, it was not easy for Ronak to gain the confidence of market by entering in a saturated market, but his grit, intuition, firm belief, and family values pushed him forward with his dream, Nandan Terry took shape and started its operations in late 2016. Equipping Nandan Terry with the most advanced Terry weaving machines, latest technology textile machinery he created astrong impression of quality and customer service in minds of overseas and domestic customers.In a very short span of time, Nandan Terry has become a key player in Terry towel industry, it’s products having found space on shelves of reputed retailers across the world. The proximity of thefactory to major ports of western India, control over supply chains and Ronak’s eye for detail hired some of the best towel professionals from across India, allowing Nandan Terry to make it’s mark in quick time. Flexibility to address customer issues, textile industry experience and customer-centric approach has propelled Nandan Terry to be counted amongst the leading Terry companies of India.Ronak is not only a football enthusiast but also a nature-lover who loves to preserve the beautiful environment around him and motivates his team to do the same. The employees at Nandan Terry are always channelized to be conscious of the choices they make towards nature. As the brand is making their products in a sustainable manner, by the usage of linen, tencel, hemp and organic cotton which are not harmful to the environment even if disposed of after use.Set up in 2016, Nandan Terry, latest entrant to the towel industry has managed to create buzz in short span by delivering top-quality towels to who’s who of global towel trade. A very well-known name in the Ahmedabad textile fraternity, Nandan specializes in top-quality terry towels, becoming one-stop-shop for any kind of towels such as fashion towels, beach towels, kitchen towels and basic towels. Keeping up with contemporary times where the world faces a deadly pandemic, driven by innovation Nandan Terry have developed SHIELD towels that are crafted from superior Osmose yarn technology yarn, thus creating oxygenated loops of cotton which fluff up after every wash and also dries faster. SHIELD towel are luxurious towels that stay soft throughout and have an Anti-Viral finish on them, preventing the accumulation of viruses and bacteria on the surface of towel.Ronak Chiripal, CEO of Nandan Terry heavily emphasizes upon the quality of their towels, stating “We keep on stressing on the quality and customer services because we know that it is a highly competitive market.Mr. Ronak Chiripal also credits the company’s success to it’s dedicated employees “ We create a win-win situation for all of us as we respect and take care for our employees. No worker was laid off due to pandemic lockdown, Nandan ensured that all it’s employees and their immediate families are inoculated at the earliest at no cost, nearby villagers were provided employment and essential supplies during the lockdown.All in all, Nandan Terry currently has 96 looms and with the expansion plan of 25% this year (2021) company will add 24 more looms to reach to the total number of 120 looms. Mr. Chiripal when emphasise that the future of Nandan Terry becoming one of the best in terms of quality manufacturing and the best quality suppliers of home textile products. “Good Quality, a very customer-centric and a very flexible company, that is my vision for the company for the next five years is what Mr. Chiripal said which will sooner or later be the dawning reality of this company.Disclaimer: This is a company press release. No HT journalist is involved in the creation of this content.Download.

brand-post 2021-10-22 Livemint