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Nik Mulani shares how Influencers can make the most from Instagram

Nik Mulani shares how Influencers can make the most from Instagram

With the holiday season just around the corner, Instagram has released an official Holiday SZN guide for businesses and influencers to make the most out of Instagram Shopping. As per Nik Mulani, co-founder – Digital Nod, in the past one year, the platform has released a slew of developments, making products easier to access for its users while making its app more shoppable. Nik Mulani shares that social commerce has witnessed a sharp surge ever since the pandemic. Its the best time for brands, as well as influencers, to acquaint themselves with the features that drive sales and ensure their products and services reach desired audiences through Instagrams shopping feed, states Nik. Instagram has taken the initiative to release features from time to time that make the shopping experience seamless for users. Still, it does take a bit of focus and strategy to reap the benefits fully. Nik Mulani shares how influencers can earn more brownie points on the app as users continue to shop in record numbers. 1. Create a Stunner Catalog Though setting up a product catalog is the first step towards setting up your Instagram Shop; however, Nik Mulani insists, selecting products that are total stunners is essential to drive them down the sales funnel. The second step is to ensure product description, pricing, website links, inventory details, and all other fields are up-to-date. 2. Leverage Product Tags Product tags increase discoverability and visits on product pages. ​Be it your feed stories, reels, or broadcasts, tag the products in your Instagram shop directly, says Nik. This gives your audience a direct link to purchase the products they like. ​By utilizing tags, brands can also easily partner with influencers, enabling a higher probability of product discovery and cross-promotion between audiences, adds Nik Mulani. 3. Collaborate With shoppable feeds and branded content, influencers are powering social commerce like never before. Social media has always favored collaboration. The shoppable feed has put the spotlight on influencers in a new way, making them indispensable in the social commerce ecosystem. Collaborating on shoppable posts multiplies exposure for both brands and influencers, elaborates Nik. Nik Mulani believes that by going a little extra mile to understand Instagrams shopping features and putting creativity at work, influencers and brands can ensure reaching more audiences and closing the holiday season with a bang! Disclaimer: This is a company press release. No LM journalist is involved in creation of this content. Download.

brand-post 2021-11-02 Livemint